What you charge for your services is only an issue if you don’t make clear what services and benefits you provide.
Build clients’ trust by helping them understand the value you provide. Advisor’s alpha goes beyond portfolio construction.
Trust is more complicated than you might realize. Understanding the dimensions of trust can help you drive clients’ trust levels higher.
If you’re sailing to a destination, you need a compass. Likewise, in investing, a client needs to know the return required to meet their goal
Understanding the difference between desired and required returns can help clients stay focused on measuring their personal progress.